Media literacy
From Wikipedia, the free encyclopedia
Media literacy is the process of accessing, analyzing, evaluating and creating messages in a wide variety of media modes, genres and forms. It uses an inquiry-based instructional model that encourages people to ask questions about what they watch, see and read. Media literacy education is one means of developing media literacy. It provides tools to help people critically analyze messages to detect propaganda, censorship, and bias in news and public affairs programming (and the reasons for such), and to understand how structural features — such as media ownership, or its funding model¹ — affect the information presented. Media literacy aims to enable people to be skillful creators and producers of media messages, both to facilitate an understanding as to the strengths and limitations of each medium, as well as to create independent media. Media literacy is an expanded conceptualization of literacy. By transforming the process of media consumption into an active and critical process, people gain greater awareness of the potential for misrepresentation and manipulation (especially through commercials and public relations techniques), and understand the role of mass media and participatory media in constructing views of reality.